Do you struggle to find time for fitness?
Are you suffering from a lack of energy and motivation?
Do you beat yourself up with negative self-talk?

Through the DMF Project, you’ll learn to manage your time for fitness, successfully navigate setbacks and rediscover a positive relationship with physical activity.

“Starting out I was over 300 pounds and not physically active at all. Dan’s dedication and focus on functional fitness has helped me to lose over 80 pounds and, more importantly, I have become a lot more physically capable.”

-Matt M. Client since 2018

The Dan Mathers Fitness Project combines the individual attention of having your own personal trainer with a fitness group’s sense of community.

The Project takes both a mental and physical approach to fitness, using behavioral psychology tools to manage goals, keep you on track, and successfully overcome setbacks.


Fitness is a lot easier when it feels like fun instead of work; when it’s something you WANT to do rather than HAVE to do. With the Project’s creative challenges, games and workouts, plus a fun community, you’ll find yourself enjoying physical activity and healthy habits.


Yes, you will have more fitness success if you’re more active thanks to those fun fitness challenges, games and workouts. But the Project is more than just fun. You get accountability. You get personalized attention and help when you’re struggling with setbacks, injuries or others obstacles. You get advice on customizing workouts and activities for your own unique abilities, situations or limitations. This is not a one-size-fits-all program. It’s a group program, but your fitness journey will be shaped for you the individual.


There’s no substitute for working 1-on-1 with a personal trainer. But personal training is expensive. Really expensive. For many people desperate to improve their health and get fit, that price tag is a devastating barrier and they’re left not knowing what to do. Dan designed the DMF Project as a way to make the benefits of having a personal trainer accessible to everyone. Instead of shelling out several hundred dollars each month, your monthly rate for the Project is less than most single sessions with a trainer.

What makes it different?

This is not a gimmicky cookie-cutter, get-fit-quick program. The size of the group is kept small to ensure participants receive personalized feedback. Advice and tips are given based on an individual’s unique situation; guidance is customized for each participant’s goals and obstacles; and workouts and challenges are designed to be flexible, so each person can shape them to their own strengths and weaknesses.

Participants get:
– Daily Workouts
– Help with goal setting
– Tips on how to make time for fitness
– Exercise advice and guidance
– Workout recommendations
– Help navigating setbacks and injuries
– Short-term goals & challenges to keep you focused and on track
– Encouragement
– Accountability
– Sense of community

The Dan Mathers Fitness Project was created by Dan Mathers, a certified personal trainer who has competed in some of the world’s most challenging obstacle and endurance races — ALL OVER THE AGE OF 40. These races include the 24-hour World’s Toughest Mudder, the Spartan Death Race, the Spartan UltraBeast, and many other events. He has completed several ultramarathons, including finishing second in the 2019 Peak Bloodroot 100, a grueling 100-mile race in the mountains of Vermont widely considered the Northeast’s toughest 100-miler. He also enjoys short course obstacle challenges, and he qualified for and competed at the 2019 and 2020 National Ninja League World Championships.


How does it work?
To find out more information or to apply to join the Project, fill out our questionaire here. This will help Dan to better understand your fitness goals, any obstacles or challenges you face, and whether the Project is right for you. Dan will then contact you directly via email to discuss you joining the Project. (If you don’t see a response within 48 hours, be sure to check your spam folder!)

How much is it?


Take on our Win the Holidays Fitness Challenge – from November 15 through January 2 – for just $39, and you’ll have access to the full DMF Project through the end of the year!
(Learn more about the challenge here!)

Or, if you’re ready to commit now…

when you sign up for 6 months or a full year
(* – Sale ends on Dec. 31, 2021)

Sign up for a membership now and you can enjoy access to the DMF Project for free through the end of 2021, and then have your membership officially begin on January 1, 2022.

1-Month Membership: $59
6-Month Membership: $234 (Averages $39/month; currently saves $84 off the usual 6-month rate of $318)
1-Year Membership: $468 (Averages $39/month; currently saves $132 off the usual 1-year rate of $600)